Taylor Group International

Introduction to Professional Marketing
3 Days - $2,695



Improving Sales and Marketing Skills 

in 54 Countries on 6 Continents Since 1991!

Introduction to Professional Marketing - 3 Days


Seminar Introduction:


The people in your firm that will most profit by attending include the individuals with the following job titles:

1) Job Title: Product Manager, Market Manager and Category Manager

Function: Manages a product or set of products in various geographic markets

Responsibilities: To develop, recommend, and execute plans that grow the business strategically, in order to achieve corporate sales and profit objectives for the assigned products using marketing mix elements and other company resources.

2) Job Title: This seminar is also helpful for those individuals who need to interact with Marketing, such as:

* Sales Representatives
* Communications Managers
* Account Managers
* Business Development Managers
* Research and Development Engineers
* Manufacturing Management
* New Product Developers
* Accountants and Engineers


Download seminar description in PDF format ( Here )


What is Different About Our Seminar Format:


We have designed all of our seminars to focus on only one, key, objective:


"Increasing the profits of the companies that pay for their employees to attend our seminars"


We do this with the following seminar components:


1) Know Your Instructor:


We share each seminar leader's biography for each seminar, before you buy.  If you don't like their biography then we don't expect you to purchase our seminar.


2) Personal Contact Before Seminar Begins:


Each seminar leader personally contacts your employee by phone or e-mail before the seminar begins, to ask about the key skill and knowledge items your employee needs to focus on during the seminar.


3) Online Assessments Done Before Start of Seminar:


Each of our seminars include one or more employee assessments that are completed before the seminar even begins.  These seminar sassessments are in several personal development areas including:


* Personal Communication Style

* Management Strength Assessment

* Marketing Knowledge Assessment


Each assessment is done online before the start of each seminar so we can insert more profitable content into the classroom sessions.


4) Luncheon Seminar: "Lessons From the Field"


During one lunch period of the seminar, we invite back a recent graduate of this seminar and ask them to share with your employee, how the graduate has worked to improve his firm's profits with the skill and knowledge learned in each seminar.


This is to help "Jump Start" your employee's thinking on how to apply the many profit building ideas we share with them.


5) Live Reinforcement Webinars at Months 4, 8 and 12 Months After the Seminar:


Our seminars are designed to focus on helping your employees implement the best practices described in our seminars. Therefore, we include in the seminar price, three, live, instructor led webinars at 4, 8 and 12 months after the last day of the seminar.


6) Recorded Reinforcement Webinars Available for 24 Months After the Seminar:


If your employee is not available to join a profit reinforcement webinar, it is recorded for them with the voices and profitable ideas from their classmates and is made available for 24 months after the last day of the seminar.


7) Finally;


"If you can find another seminar from a different supplier that will 

increase your firm's profits more than our seminar, then buy it!"


Download seminar description in PDF format ( Here )


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Toronto Ferry

September 2016 - Toronto, Ontario


September 12-14, 2016 

Hilton Toronto Airport Hotel & Suites

5875 Airport Road
Mississauga, Ontario, L4V 1N1
905-677-9900


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Downtown Los Angeles

October 2016 - Los Angeles, California

October 3-5, 2016

Hilton Los Angeles Airport
5711 W. Century Boulevard
Los Angeles, California, 90045
310-410-4000


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Ft. Lauderdale Cruise Channel

November 2016 - Ft. Lauderdale, Florida
May 4-6, 2015
Hilton Toronto Airport Hotel & Suites
5875 Airport Road
Mississauga, Ontario, L4V 1N1
905-677-9900

May 2015 - Toronto, Ontario
May 4-6, 2015
Hilton Toronto Airport Hotel & Suites
5875 Airport Road
Mississauga, Ontario, L4V 1N1
905-677-9900
November 1-3, 2016
Hilton Fort Lauderdale Marina
1881 SE 17th Street
Fort Lauderdale, Florida, 33316
954-463-4000

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Chicago - Michigan Avenue
April 2015 - Chicago, Illinois
April 7-9, 2015 
9:00 AM - 5:00 PM
Hilton Rosemont / Chicago O’Hare Hotel
5550 N. River Road
Rosemont, Illinois, 60018
847-678-4488

December 2016 - Chicago, Illinois

December 5-7, 2016
Hilton Rosemont / Chicago O’Hare Hotel
5550 N. River Road
Rosemont, Illinois 60018
847-678-4488

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Toronto Ice Skating at City Hall

January 2017 - Toronto, Ontario

January 4-6, 2017

Hilton Toronto Airport Hotel & Suites

5875 Airport Road
Mississauga, Ontario, L4V 1N1
905-677-9900

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Client:  Phoenix Controls, Acton, Massachusetts
Taylor Group Solution: 

Key & Target Account Selling for:
* Regional Sales Managers
* North American Distributors

 

Phoenix Controls is a business unit of Honeywell International. The Theris family of venturi valves control air volume and directional airflow in the critical spaces of healthcare facilities, such as isolation rooms, operating rooms, in-hospital pharmacies and patient rooms designed for pandemic events.
 
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